Product promotions on a more personal level than ATL advertising would help enhance the brand imagery better. It is less on spill over wastage unlike ATL, as it is targeted to select audience & location to suit the available budget. Being a window that enable direct communication between brands and consumers, BTL is more relevant when marketing budgets are to be optimised.
- Activation
- Direct Mailers
- Corporate Gifts
- Trade shows
- Sampling
- Telemarketing
- Exhibition
- Events
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